ANARCHY 420 SERIES SUNGLASSES

Anarchy is expanding its well-receive 420 Series with three new styles, just in time for October (a half-year after April 20). The 420 Blacken is a lightweight, minimalist model for guys that don’t want a lot going on on their face when they have things going on elsewhere. The 420 Rally is the next iteration of professional surfer Corey Lopez’ signature sunglass.  Similarly shaped to the Blacken, it features a larger frame and... [more]

IPATH releases the Reed Low

Kenny Reed is known for traveling the world and smooth style on his board.  The new Kenny Reed Low may not help you travel the world better, but it’ll definitely look smooth on The new Reed Low has a one-piece toe section, triple stitching in high-wear areas and a grippy vulcanized sole.  It comes in either black or coffee colorways with suede uppers.  All of IPATH’s suedes come from Silver-rated tanneries, which produce leather... [more]

Beware of hype September SALE

Join us online for our month of September Birthday Spectacular Sale where ALL shirts will be 50% OFF for the month to celebrate all the birthdays in our rat pack!  Simply enter the Sales Code: SeptemberBash during the checkout to receive your 50% OFF discount.This will be your best chance to get a great deal on our introductory line before they’re all gone! bewareofthehype.com  Read More →

introducing Regulation Eight

We are proud to introduce Regulation Eight, a new urban clothing line out of NY.  Regulation Eight’s creators have always been inspired by unique and edgy designs as well as classical design elements. Even when looking at their logo it is obvious that they were aiming for an elegant  and timeless look. Their line ranges from “humor[ous] to thought provoking ideas”. One of their designs, “The Original Blowout”,... [more]

Superb 2010 Summer Lookbook

Superb closes out summer with a lookbook release for their fourth chapter, “The Drought”.  Having recently just dropped part II of their Summer10 collection, the brand complements their latest release with a thematic run of photographs.  Superb has been pushing the catch-phrase “You can’t survive the drought” as a metaphor for having grown continously as a progressive brand against any and all odds. The... [more]

introducing Fly Star Clothing

FlyStar is a west coast based clothing line with the mission to provide a quality product in limited quantities.  The line is retro inspired incorporating elements of grindhouse movies, Hollywood glamour and rock & roll.  The FlyStar Movement hosts social events to bring a Fly’er counterculture. Our latest design is our “Lifestyle” tee available now to the public. you can cop your fly star clothing tees at flystarmovement.com ... [more]

AAITSKI! Clothing

Once upon a time, On a bright and illustrious day, a young lad who went by the name of Kingseys, took to designing in a most naïve and child like manner. And he saw that it was good. One sleepless night, a little dark prince known throughout as The Knight Writer, e-magined kitties and cows, girlies and miaouws. And he smelled that it was good. And when night turned into day, these two coolios took to bathing, but the water was... [more]

Baby G & Hellz Bellz Collabo

After all our teasing, it feels so good to finally introduce to you the Casio Baby-G X Hellz collaboration! With influences streaming from two different outlets, Hellz combines the punk-rock chic aesthetic with the classically designed Baby-G,to create a new way to stay on time – while still maintaining your style. Branching out from my love for the 80’s,  the ‘material girl’ era is revisited with the HELLZ “polka dot” watch... [more]

Jeepney Sneak Peak: Fall 2010 Line

Jeepney Fall 2010 line goes back to it’s original roots making references to pop culture, kicks and music. This line has the perfect tees to wear for the fall! Look our for these tees soon in selective stores near you and on shop.jeepneyclothing.com ... [more]

T.I.T.S Fall Drop 1

The wait is over! The T.I.T.S. Fall 2010 collection is here and continues to bring eyecatching designs and meaningful concepts to the game that will leave people wondering “Where in thehell did you get that shirt? This season we’re introducing a fresh batch of designs and new collabs with Estevan Oriol,Rosa Acosta, Tera Patrick, Sunny Leone, Revok, Nikki Benz, and Lela Starr just to name a few. you can cop your tits shirt... [more]


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