IPATH releases the Reed Low

Kenny Reed is known for traveling the world and smooth style on his board.  The new Kenny Reed Low may not help you travel the world better, but it’ll definitely look smooth on The new Reed Low has a one-piece toe section, triple stitching in high-wear areas and a grippy vulcanized sole.  It comes in either black or coffee colorways with suede uppers.  All of IPATH’s suedes come from Silver-rated tanneries, which produce leather... [more]

Beware of hype September SALE

Join us online for our month of September Birthday Spectacular Sale where ALL shirts will be 50% OFF for the month to celebrate all the birthdays in our rat pack!  Simply enter the Sales Code: SeptemberBash during the checkout to receive your 50% OFF discount.This will be your best chance to get a great deal on our introductory line before they’re all gone! bewareofthehype.com  Read More →


thomas davisthomas davis